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Hello, I'm Laury -
a Commercial Growth Executive

I build qualified pipelines, accelerate revenue growth, and create the marketing capabilities that help Sales succeed.

Throughout my career, organizations have trusted me to solve one critical challenge: How do we build sustainable, measurable growth?

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I partner with executives, Sales, Product, and Operations to translate business objectives into integrated marketing strategies that create demand, build a qualified pipeline, enable complex sales cycles, and accelerate revenue.

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Whether commercializing an innovative product, entering a new market, strengthening a partner ecosystem, or building a marketing organization from the ground up, I create the strategy, programs, teams, and operating capabilities that turn growth opportunities into commercial results.

PIPELINE & REVENUE GROWTH

Integrated demand generation, ABM, lifecycle, partner, and customer marketing programs that create qualified pipelines and accelerate revenue.

GO-TO-MARKET & COMMERCIALIZATION

Launching products, entering markets, activating partner ecosystems, accelerating adoption, and converting market opportunity into commercial performance.

MARKETING ORGANIZATION & OPERATIONS

Building scalable teams, operating models, technology, measurement systems, and repeatable campaign engines.

SALES & EXECUTIVE ALIGNMENT

Aligning Marketing, Sales, Product, Operations, Analytics, Technology, and executive leadership around shared pipeline and revenue objectives.

Commercial Impact

$58 Million

Measurable revenue generated

$66.5 Billion

New market opportunities activated

20,000+

Brokers and distribution partners enabled

350

Concurrent initiatives strategically directed

6

Business units supported simultaneously with integrated growth programs

What I Build

I am a hands-on leader who builds the strategies, programs, teams, and systems that organizations need to:

  • Generate qualified pipelines and accelerate revenue

  • Create integrated demand generation and ABM programs

  • Equip Sales with messaging, content, tools, and campaign support

  • Commercialize innovative products and services

  • Enter and develop new markets

  • Strengthen broker, partner, and distribution ecosystems

  • Build scalable marketing organizations and operating models

  • Modernize marketing technology, analytics, attribution, and campaign operations

  • Align Marketing, Sales, Product, Operations, and executive leadership

  • Apply AI and digital transformation to improve commercial performance

Let’s Build Sustainable Growth

If your organization needs a marketing leader who can build a qualified pipeline, strengthen Sales opportunities, commercialize complex solutions, and create scalable growth capabilities, I’d welcome the opportunity to discuss how I can contribute.

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